City of Sanford, Florida

Kersenbrock Medical and Wellness (KMW) is a all natural healing medical center that incorporates chiropractic, acupuncture, massage therapy, rehabilitation therapy, trigger point injections, reiterative medicine treatments, and traditional medical services. Kersenbrock Medical and Wellness is owned and operated by Dr. Ben Kersenbrock.

Challenge:

Kersenbrock Medical and Wellness (KMW) was facing a growth problem with little to no online marketing their business was getting lost in the shuffle of other medical providers. Their social media accounts were pretty much abandoned or full of memes vs showcasing the talented medical staff in action. Digital marketing was non-existent after a failed attempt to run ads on Google and Facebook. Artists Vision was tasked with developing a strong social presence, website redesign, and digital marketing campaigns across search and social.

Solution:

Artists Vision sat with each medical provider to better understand what their role was with in the organization and what services they provided to assist with creating engaging content that drive traffic to the website, fill out a form, or call the office to make an appointment.

Result:

Each medical provider received a fully produced video introducing them to new and existing patients. In addition, each provider would have approved sessions recorded and edited down for social media posts, stories, and reels. A number of videos were recorded outline fitness, physical and mental health, and so much more.

The website was redesigned removing it from a cookie-cutter medical hosting company to a robust WordPress website. Artist Vision was tasked with writing new verbiage for the site, curating photography and video. Additionally, the onsite SEO was updated to make search results more favorable.

All social media channels were updated with new visuals and implemented a new marketing strategy. Using a video first approach, numerous health and fitness videos in addition to mini commercials were created and distributed across all social networks. A digital marketing campaign was set in place that helped increase website traffic and social media engagement.

Project Highlights

Logo
Brochures
Live events
Video production
Social media campaigns

Client Testimonial

“Artists Vision created the brand identity the City of Sanford Museum, which included a new logo, print brochures, and social media content. They also helped us create a YouTube page and created video content that has helped increase awareness in the community.”

City of Sanford Museum

Board Member